求几篇实际工作中用到的外贸业务询盘,回盘或发盘的例子.最好中英文

发盘

Dear Sir,

We were very pleased to receive your letter of 5th April answering our advertisement for typewriters and, as requested, enclose a copy of our latest illustrated catalogue and current price list.

We think the "Portable 95" is a machine that would suit your purpose very well. It weighs 6.5 kg and is a bit heavier than the usual portable, but it is good for heavy duty and at the same time conveniently portable when carried in its case.

We have one of these machines in stock and we shall be pleased to arrange for you to try it.

Although costs have been rising since March, we have not yet raised our pries, but may have to do so when present stocks run out. We therefore advise you to place your order with us at once.

敬启者：

我们很高兴收到您四月五日答复我们打字机广告的来信，现按您来信的要求附上我们最新的附图产品目录及现在的价目表。

我们认为“手提95型”会适合您的需要。这部机重6。5公斤，比常见的手提机稍重一些，但适合于打字量大的用途，同时也可放进打字箱内，十分便于手提。

我们目前的存货中有这样一台机子，我们将很乐意为您安排前来试用。

自今年三月以来各种费用一直在上升，但我们仍未提价，不过目前的库存一旦售完便可能不得不这样做。为此我们建议您即时向我们下订单。

还盘

Dear Sirs:

Thank you for your letter of 20 May 2000. We are disappointed to hear that our price for Flame cigarette lighters is too high for you to work on. You mention that Japanese goods are being offered to you at a price approximately 10% lower than that quoted by us.

We accept what you say, but we are of the opinion that the quality of the other makes does not measure up to that of our products.

Although we are keen to do business with you, we regret that we cannot accept your counter offer or even meet you half way.

The best we can do is to reduce our previous quotation by 2%. We trust that this will meet with your approval.

We look forward to hearing from you.

Yours faithfully

先生：

二零零零年五月二十曰来函收到，不胜感激。得知贵公司认为火焰牌打火机价格过高，无利可图，本公司极感遗憾。来函又提及曰本同类货品报价较其低近百分之十。

本公司认同来函的说法，然而，其他厂商的产品质量绝对不能与本公司的相提并论。

虽然极望与贵公司交易，但该还盘较本公司报价相差极大，故未能接受贵公司定单。

特此调整报价，降价百分之二，祈盼贵公司满意。

谨候佳音。

如何用英语回复样本询盘？

很多客户只询价，不下单，是很正常的，如果他们不询价或一次询价就下订单，倒真的要小心了！（外贸风险时时存在！不要初生牛犊不怕虎！还是慎重点好！） 除此之外，可以自行分析以下原因： 1）你公司（包括你自己）给客户的信誉度如何？ 2）你的产品报价的价位（与市场行情差价）如何？ 3）你的商贸语言及技巧如何（是否会产生误解或含糊不清）？ 4）你可以把自己发出去的传真、电子邮件换个角度看一看？（如果你是客商，你会不会接受？） 分享B 将电子询盘转化为真实订单：一个较好的回复询盘样本 Sample a better reply Dear buyer: It is good to hear from you again。

You inquired about my bamboo baskets on September 15,1998。I sent you a company catalog at that time。

I can send you a second catalog if you need? You are not the only importer in Brazil that has asked us about bamboo baskets。 I have also received inquires from ABC company,Universal Co Ltd in Brazil,but they always inquired another kind of baskets。

I will introduce this kind of basket for you if you need。Would you like me to help you by making a special sample for you Brazil market? We are a professional bamboo products manufacture with 14 years experiences in China,offering over 1,500 various kinds of bamboo products and monthly output up to 5 millions pieces。

We are the best manufacturer that you can trust in China。The details for the product(as the attached photo)you inquired as following :FOB XXX,Min。

Order:2,000,Price:USD1。80/pc,Delievery Time:30 days after the receipt of send you a smaple with catalog together。

I look forward to see your reply！ 买家您好， 很高兴再次收到您的查询：您在去年9月15日曾向我们查询过竹篮，那时我们曾寄过公司目录给您，如您需要我可再寄一次给您。 您并不是巴西唯一向我们查询过竹篮的进口商，我们也曾收到来自巴西ABC、Universal等的进口商的查询，但他们总是查询另一种竹篮，如您有需要，我可以向您介绍那一类的竹篮，您是否希望我为您的巴西市场做些特别的样品给您？ 我们是有十四年专业竹制品经验的中国制造商和提供超过1,500种多样的竹制品，月产量达五百万个，是您最值得信赖的中国竹制品供应商。

您询问的产品如附图资料如后：XXXXXXXXXXXX。我明天会寄一份目录给您，若您能提供您的快递帐号，我们将把样品一同寄给您！ 期待尽快收到您的回复。

谁那里有外贸的回盘样本啊？还请分享！

给你分享下前辈的经验，大家共同进步，希望你早日成为高手，以后能有机会合作：根据不同内容，合理选择自己需要的模式：例一：Dear Sirs Re: Our babywear and childrens styles. We were very glad to receive your letter of 15 March, in which you enquired about our babywear and childrens styles（可以用其他的产品代替）. 2. We were pleased to know that we had been recommended to you by The Kids Palace Shop of Cyprus （可以替代）. （迅速回复&；表示感激）We are enclosing our catalogue and the price lists. We are also sending you samples of the styles we export to Arial other countries separately （可以用其他内容代替）. We are sure you will find that we use only the best quality materials for our products. The high standard of workmanship will appeal to both your domestic buyers and international buyers. We also produce a wide range of other garments and accessories, such as, handbags and gloves. They are fully illustrated in our catalogue and are of the same high quality as our babywear. We are a well-established company and reliable leader in sweaters and accessories products. Because of our size, we are able to offer extremely competitive prices. If your order exceeds US$ 6,000 we are prepared to offer you an additional discount of 3%, which, we believe, will make our products impossible to resist. （以上是回复客户询盘的内容，一 一对应。）

We hope you will find the above information useful. Please feel free to contact us again if you have any further questions. We look forward to receiving an order from you soon. （以上是表现我们的希望）B.RGDS例二：作为对方供应商，认为对方压价太低Dear Mr. Jones: We confirm having received your telex No.LT/531 of May 17, asking us to make a 10% reduction in our price for Mens Shirts. Much to our regret, we are unable to comply with your request because we have given you the lowest possible price. We can assure you that the price quoted reflects the high quality of the products. We still hope to have the opportunity to work with you and any further enquiry will receive our prompt attention. Sincerely， 例三：作为买家，认为对方报价太高 Dear Mr. Jones, We acknowledge receipt of both your offer of May 6 and the samples of Mens Shirts, and thank you for these. While appreciating the good quality of your shirts, we find your price is rather too high for the market we wish to supply. We have also to point out that the Mens Shirts are available in our market from several European manufacturers, all of them are at prices from 10% to 15% below the price you quoted. Such being the case, we have to ask you to consider if you can make reduction in your price, say 10%. As our order would be worth around US$50,000, you may think it worthwhile to make a concession. We are looking forward to your reply, Sincerely， 还有很多，以后自己慢慢琢磨吧。

外贸询盘回复技巧

我给你总结几点吧：1、及时为什么及时回复很重要呢？一是礼节上的需要，迟到的回复总是一种失礼。

不过这还不是最重要的原因，重要的是，你回复的越晚，给对方的印象就越不专业，他会认为你对这个产品不熟悉，所以报不出价格来。这样的印象下，想做成生意很困难。

当然，有的询盘比较复杂，你需要时间去核算各种费用等等，可能无法很快报价，这种情况下，你也要及时告诉对方你正在准备报价。再者，对方非常可能不只是向你一家询价，谁回复的快，谁就可能得到对方的好感，在选择供货商时对方就可能在心理上偏向你，你的机会就比别人更多些。

2、专业。你回复询盘，要显示出你对这个产品非常熟悉，不要说外行话，因为谁都愿意跟懂行的人打交道。

有时候买方发个询盘过来，你一看，规格是什么呀？没见过这种规格啊！这种情况下，你不要去问对方，你一问，就显出你的不专业来了，对方就对你没信心了。你可以向同事、向工厂以及也做这个产品的朋友了解。

当然，如果最终也闹不清楚这个规格到底是什么，你只能向对方提出这个问题，同时把自己的所有的详细规格给他，让他对比一下哪种规格跟他要的那种相符。3、准确我这里说的准确，是指你在定价的时候，要做到对这个产品的市场竞争情况、以往成交情况、平均利润情况比较准确的了解，不然你报出的价格，太低，你没利润，太高，单子就会被同行抢走。

最好能对对方有所了解，比如，他以前做过这个产品没有？掌握了这些，你在报价时就有针对性了。还要注意一点的是：一般来说，第一次回盘，不要报个实实在在的价格，不给自己留一点回旋余地，那样的话，你的单子就很难成，因为你没满足对方侃价的心理预期。

留出一点余地，供接下来的还盘中让步。当然这个余地不能留出太多，不然对方会被吓跑的。

4、专注我说的专注，是说你在回盘时，不要把人家没问的产品也都报上，那样就无法使对方对询盘的产品保持专注。就像我们去商场买东西，本来想买个衬衣，结果对方一下子拿出了很多，有圆领衫，半袖衫，有彩棉的内衣，还有植物染色的内衣。

面对这么多我们事先没列入购物计划的东西，我们常常会做出无法取舍，最终啥也不买的决定一样。所以，我的建议是：不要给对方太多选择。

当然，在交易达成，或者交易没谈成的情况下，你可以给对方介绍更多的产品，而且一定要做到这一点，这样能争取到更多的贸易机会。5、慎言。

这一点很多人不了解，以为给买方说的越多越好。报价就是报价，合理的价格，专业的回复，做到上面这些就够了，如果你为过分显示自己对这个产品的了解，把本来属于商业秘密或者是行业秘密的事情、或者国家在这方面的扶持政策都告诉对方，那反而会使对方变本加厉地压价。

所以，一定要慎言，不然会给自己带来很多意想不到的麻烦，增加工作难度不说，最终可能会使一桩有希望的生意泡汤。就说到这里吧。

有本书叫《外贸人手记》，是几十个外贸精英写的关于外贸各个方面的实际案例和分析，写的非常好，生动有趣，又给人很多启发，你可以去书店找找，清华大学出版社出版的。

外贸询盘回复模板

Sample

a better reply

Dear buyer:

It is good to hear from you again.You inquired about my bamboo baskets on September 15,1998.I sent you a company catalog at that time.I can send you a second catalog if you need?

You are not the only importer in Brazil that has asked us about bamboo baskets. I have also received inquires from ABC company,Universal Co Ltd in Brazil,but they always inquired another kind of baskets.I will introduce this kind of basket for you if you need.Would you like me to help you by making a special sample for you Brazil market?

We are a professional bamboo products manufacture with 14 years experiences in China,offering over 1,500 various kinds of bamboo products and monthly output up to 5 millions pieces.We are the best manufacturer that you can trust in China.The details for the product(as the attached photo)you inquired as following :FOB XXX,Min.Order:2,000,Price:USD1.80/pc,Delievery Time:30 days after the receipt of send you a smaple with catalog together.

I look forward to see your reply!

买家您好，

很高兴再次收到您的查询：您在去年9月15日曾向我们查询过竹篮，那时我们曾寄过公司目录给您，如您需要我可再寄一次给您。

您并不是巴西唯一向我们查询过竹篮的进口商，我们也曾收到来自巴西ABC、Universal等的进口商的查询，但他们总是查询另一种竹篮，如您有需要，我可以向您介绍那一类的竹篮，您是否希望我为您的巴西市场做些特别的样品给您？

我们是有十四年专业竹制品经验的中国制造商和提供超过1,500种多样的竹制品，月产量达五百万个，是您最值得信赖的中国竹制品供应商。您询问的产品如附图资料如后：XXXXXXXXXXXX。我明天会寄一份目录给您，若您能提供您的快递帐号，我们将把样品一同寄给您！

期待尽快收到您的回复。

外贸询盘回复

Dear xx,

Its our great pleasure to receive your inquiry, but we are regret that the products you interest are not available now for our factory, thanks for your note and should you have any other queires pls do feel free to let us know. thank you so much !

Best Regards.

急,外贸回盘信有什么格式和要点么

国外出口商回复询盘ؤ

Dear Sirs，إ

Your inquiry of Sept.10 has received our attention,and thank you for your interest in our digital panel instruments.إ

A copy of our illustrated export catalogue will be sent to you today.All the goods we supply are of the very best quality.The elegant designs together with the super accuracy can meet the requirements of any manufacturing and/or analytical processes.إ We have our own representatives based in your city.We have informed them of your interest.They will be pleased to call on you next week for any technical consultation.They have our authorization to discuss the terms of order with you or to negotiate a contract.إ

إ

还盘函ؤ

Dear Sirs，إ

Applesإ

We thank you for your letter of August 27 offering us 200 tons of the subject goods at US $125 per ton CIF Shanghai.إ

Although we are in urgent need of such product,we find your price is too high and out of line with the prevailing market level.Your quoted price will deprive us of any profit.To tell you the truth,we have received quotations 11% lower than yours.Should you be prepared to reduce your price by,say 10%,we might come to terms.إ

Considering our long business relations,we make you such a counter offer.As you know,this years apple harvest was good and the market is declining,though there is a heavy demand for apples.We hope you will consider our counter offer most favorably and let us know your acceptance at your early convenience.إ

Hope to hear from you soon.إ

إ

外贸询盘回复技巧

我给你总结几点吧：

1、及时

为什么及时回复很重要呢？一是礼节上的需要，迟到的回复总是一种失礼。不过这还不是最重要的原因，重要的是，你回复的越晚，给对方的印象就越不专业，他会认为你对这个产品不熟悉，所以报不出价格来。这样的印象下，想做成生意很困难。当然，有的询盘比较复杂，你需要时间去核算各种费用等等，可能无法很快报价，这种情况下，你也要及时告诉对方你正在准备报价。再者，对方非常可能不只是向你一家询价，谁回复的快，谁就可能得到对方的好感，在选择供货商时对方就可能在心理上偏向你，你的机会就比别人更多些。

2、专业。

你回复询盘，要显示出你对这个产品非常熟悉，不要说外行话，因为谁都愿意跟懂行的人打交道。

有时候买方发个询盘过来，你一看，规格是什么呀？没见过这种规格啊！这种情况下，你不要去问对方，你一问，就显出你的不专业来了，对方就对你没信心了。你可以向同事、向工厂以及也做这个产品的朋友了解。当然，如果最终也闹不清楚这个规格到底是什么，你只能向对方提出这个问题，同时把自己的所有的详细规格给他，让他对比一下哪种规格跟他要的那种相符。

3、准确

我这里说的准确，是指你在定价的时候，要做到对这个产品的市场竞争情况、以往成交情况、平均利润情况比较准确的了解，不然你报出的价格，太低，你没利润，太高，单子就会被同行抢走。最好能对对方有所了解，比如，他以前做过这个产品没有？掌握了这些，你在报价时就有针对性了。

还要注意一点的是：一般来说，第一次回盘，不要报个实实在在的价格，不给自己留一点回旋余地，那样的话，你的单子就很难成，因为你没满足对方侃价的心理预期。留出一点余地，供接下来的还盘中让步。当然这个余地不能留出太多，不然对方会被吓跑的。

4、专注

我说的专注，是说你在回盘时，不要把人家没问的产品也都报上，那样就无法使对方对询盘的产品保持专注。就像我们去商场买东西，本来想买个衬衣，结果对方一下子拿出了很多，有圆领衫，半袖衫，有彩棉的内衣，还有植物染色的内衣。。。面对这么多我们事先没列入购物计划的东西，我们常常会做出无法取舍，最终啥也不买的决定一样。所以，我的建议是：不要给对方太多选择。

当然，在交易达成，或者交易没谈成的情况下，你可以给对方介绍更多的产品，而且一定要做到这一点，这样能争取到更多的贸易机会。

5、慎言。

这一点很多人不了解，以为给买方说的越多越好。报价就是报价，合理的价格，专业的回复，做到上面这些就够了，如果你为过分显示自己对这个产品的了解，把本来属于商业秘密或者是行业秘密的事情、或者国家在这方面的扶持政策都告诉对方，那反而会使对方变本加厉地压价。所以，一定要慎言，不然会给自己带来很多意想不到的麻烦，增加工作难度不说，最终可能会使一桩有希望的生意泡汤。

就说到这里吧。有本书叫《外贸人手记》，是几十个外贸精英写的关于外贸各个方面的实际案例和分析，写的非常好，生动有趣，又给人很多启发，你可以去书店找找，清华大学出版社出版的。