一、商务信函中的 回复 和 报价 分别都要注意什么 怎么写 要详细的 谢谢

我不知道，楼主是不是指的是外贸信函。

.一般就外贸报价而言，针对客户所在不同地区，报价不同，欧美地区略高，印非中东地区略低，但最初的价格，还是应该报一个略高的价格，不要太高会把客人吓跑。一般都会采用，留尾的方式，例如 more quantity,have better price。

.千万别把价格说死，要给客人和自己都有一个回旋的余地空间。.回复的话，尽量每封信件都夹杂不同的信息和标题，打个比方，报价单，产品详细信息，公司介绍，运费信息，可以分开几次发，每封有一个侧重点..和客人信件来往越多，成交的可能性越大~！。

二、外贸行业报价后怎么跟进客户的邮件怎么写

询盘基本格式 Dear Mr. XXX，（对买家的礼貌的称呼，不要以sir or madam来开头，这样对对方不够尊重） Thanks very much for your inquiry dated XXXXX via alibaba.com.（提醒买家他于什么时候通过哪里看到你公司的产品信息并发送了询盘） Pls find our quotation for XXX as follows：……（此处为报价内容，如果是初次联系的买家，还要在报价之后加上简单扼要的公司介绍） We are looking forward to your early reply.（结束前的惯用语，表达对他的重视） Sincerely yours/Yours faithfully，（礼貌的客套话，但商务信函不可不用） XXX Export Manager（专业的签名档：你的姓名、职位、公司名称、联系方式等） Hangzhou xxx Co., Ltd.Tel: 0086 571- Fax: 0086 571- E-mail: xxx@163.com Website: xxx.en.alibaba.com%2F (6.13 KB， 下载次数： 8) 半小时前 上传 点击文件名下载附件 初次回复 Dear Ms. Jane Lee,Thank you for your inquiry dated XXX and your visit our web site from which we find you are interested in our 2-0125*7-1026-Women's underwear. We are glad to send its information to you and hope that it will be helpful to you.Product No: 2-0125*7-1026-Women's underwear85% Cotton15% Lycra Color: red. pink. white Unit price: USD.6.03/piece FOB SHANGHAI Minimum order: 5000 pieces per color Delivery: 30 days after L/C Our company is a manufacturer of lady dresses, we have annual production capacity of over XXXpcs per year,Due to our large output capacity, we have exported our products to many international markets including the UK, Southeast Asia and Lebanon.We can develop new items according to your requirement. OEM orders are welcome.We look forward to your further reply.Yours truly,Xxxxxx Xxxxxxx（签名档） 二次跟进 Dear Ms. Jane Lee,Good morning!For several days no news from you. Now I am writing for reminding you about our offer for item of XXX dated XXX according to your relative inquiry via Alibaba.com. Have you got (or checked) the prices or not? Any comments by return will be much appreciated. （可根据客户要求的产品加上自己产品的特色）It will be our big pleasure if we have opportunities to be on service of you in near future.Looking forward to your prompt response.Yours truly,Xxxxxx Xxxxxxx（签名档） （可将第一次发给客户的邮件内容附在邮件下方以提醒买家第一次邮件回复内容。）

三次跟进 Dear Ms. Jane Lee,How are you? Hope everything is ok with you all along.Now I am writing for keeping in touch with you for further business. If any new inquiry, welcome here and I will try my best to satisfy you well with competitive prices as per your request.By the way, how about your order (or business) with item XXX? If still pending, I would like to offer our latest prices to promote an opportunity to cooperate with each other.Your early reply will be much appreciated!Yours faithfully,XXXX（签名档） 报价实例与分析：实例（一） PRODUCT: XXXXXX SPECIFICATIONS:Appearance: white powder Purity (GC):99.0% Min melting point:31℃ Min PACKING : 50kg iron drum (37cmX37cmX57cm) 12mt/1x20'FCL PRICE:1,000kgs USD10.10/kg CFR Rotterdam by sea on LCL basis SHIPMENT DATE:within 40 days after receipt of payment or original L/C PAYMENT TERM: T/T advance or L/C sight VALIDITY：这个案例是针对单个产品的报价：1）、产品的品名，要清晰，型号不放在品名中2）、规格：是跟产品的型号、材质等有关的用来描述产品本身的特征的，如使用的材料，产品的外观，特性（不要把产品的尺寸等放进去）3）、包装情况：因为很多供应商给客户做报价的时候会用FOB，这样你除了要介绍相关的包装材质以外，还必须让客户了解你产品的包装尺寸，包括单个产品的小包装的尺寸、几个小包装放在一个大包装中，甚至一个集装箱能够装多少的货物情况，都要给客户介绍清楚，因为，客户在拿到一个你的FOB报价后，他也要计算他自己的运输成本，要摊海运费和保险费进去，所以我们给他提供一个详细的包装尺寸，有利于客户做核算，也会让我们的报价在外商眼中更加专业。4）、价格：报价格要包含四个主要的要素：货币、单价、价格术语、港口。

同时很多买家在第一次向我们询价的时候往往不表明他需求的数量，但对很多买家来说，第一次往往又只是一个试订单，数量不会很大，所以针对第一次的报价，我们可以根据不同的数量给客户报两个不一样的价格，通常一个拼箱的价格（最小定量），一个是整箱的价格。5）、交货期：要根据自己产品的生产情况来定，一般我们的交货期还会和付款方式有很大的关系，比如付款方式采用信用证的时候，为了保证自己能够有充足的时间审证，我们会把交货期定在收到买家开来的信用证多少天内交货，通常会是30-45天的时间，这样既兼顾了生产周期，又顾及到了审证的需要。

6）、付款方式。对于新的客户来说，比较常用的是t/t。

三、急求商务邮件范文

1.请求建立商业关系 We have obtained your name and address from Aristo Shoes, Milan, and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations. If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 从米兰Aristo鞋类公司取得贵公司和地址，特此修函，祈能发展关系。

多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。

如价格公道，本公司必大额订购。烦请早日赐复。

此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。

款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。

此致敬礼 3.请求担任独家代理 We would like to inform you that we act on a sole agency basis for a number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factory for the promotion of your products in Bahrain. We look forward to your early reply. 本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。

贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴林市场的货品。

上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼 4.拒绝对方担任独家代理 Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens. I regret to say that, at this stage ,such an arrangement would be rather premature. We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works. It would be necessary for you to test the market for our products at you end. You would also have to build up a much larger turnover to justify a sole agency. We enclose price lists covering all the products you are interested in and look forward to hearing from you soon. 9月1日有关建议担任家用亚麻制品独家代理的来信收悉。

谨致衷心谢意。目前时机尚未成熟，不能应允该安排深感抱歉。

然而，本公司乐意与贵公司先试行合作，为今后合作打下基础。为证明担任独家代理的能力，贵公司宜上述货品作市场调查，研究是否可扩大现有之营业额。

奉上该货品之报价单，敬希查照。专此候复。

此致敬礼 5.同意对方担任独家代理 Thank you for your letter of 12 April proposing a sole agency for our office machines. We have examined our long and ,I must say ,mutually beneficial collaboration. We would be very pleased to entrust you with the sole agency for Bahrain. From our records, we are pleased to note that you have two service engineers who took training courses at our Milan factory .the sole agency will naturally be contingent on you maintaining qualified after sales staff. We have drawn up a draft agreement that is enclosed. Please examine the detailed terms and conditions and let us know whether they meet with your approval. On a personal note, I must say that I am delighted that we are probably going to strengthen our relationship. I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully .I look forward to reciprocating on your next visit to Milan . My very best wishes to you and your wife. 4月12日建议担任为公室器具之独家代理来信已经收悉。过去双方合作皆互利互助，能获您的眷顾作我公司于巴林的独家代理，殊感荣幸。

据知您公司两服务技师曾到我公司米兰工厂受训。相信您公司在取得代理权后，仍会继续注重合格售后服务人员的训练。

现随信附上协议草稿，请查实各项条款，惠复是盼。能加强业务，我亦感到欣喜，前次到访巴林，蒙盛情款待，不胜感激。

祈盼您莅临米兰时，容我一尽地主之谊。此致敬礼。